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® Onion Committee Partners With Certified Angus Beef
The Vidalia® Onion Committee (VOC) is proud to announce a renewed partnership with the Certified Angus Beef® brand, bringing together two of the food industry’s most respected premium labels. This collaboration focuses on the natural culinary synergy between the sweet, seasonal Vidalia® onion and the superior quality of the Certified Angus Beef® brand.
The partnership features a robust, multi-channel campaign, integrating both brands into high-profile consumer touchpoints and mealtime inspiration. The collaboration includes product showcases at key Certified Angus Beef® signature events and joint digital promotions across websites and social media platforms. Fans can also look forward to recipe collaborations, new content and co-branded sweepstakes offering premium culinary prizes.
Further deepening the partnership, Certified Angus Beef Culinary Center – a culinary destination for chefs, retailers and foodservice representatives from around the globe – will feature specialized sweet onion and beef pairings. To celebrate the heritage of these products, the brands are also collaborating on customized video content that highlights the dedicated Vidalia® onion growers and the farm-to-table journey of these two iconic brands.
“We are thrilled to rejoin forces with a brand that shares our same commitment to quality and heritage,” said Omar Cruz, Chairman of the Vidalia® Onion Committee. “Vidalia® onions are the perfect companion to a great steak, and this partnership allows us to reach enthusiasts who truly value the ‘best of the best’ on their plates.”
“Great flavor is at the heart of everything we do,” said Tracey Erickson, Senior Executive Vice President of Marketing of Certified Angus Beef. “Renewing our work with Vidalia® onions allows us to provide even more inspiration for our partners and brand fans, showing how two premium ingredients can elevate a simple meal into an extraordinary dining experience.”
For a taste of the collaboration, try this recipe: Cast-Iron Charred Ribeye with Bacon Whiskey Vidalia Onions. Or, find more information and culinary inspiration about both brands at CertifiedAngusBeef.com and VidaliaOnions.org
About the Vidalia® Onion Committee
Vidalia® onions aren’t just sweet — they’re one of a kind. Grown exclusively in a 20-county region of South Georgia, the Vidalia® name is legally protected under both federal and state law, meaning no matter how hard you try, you simply can’t replicate the real thing anywhere else. Federal Marketing Order No. 955, established in 1989, governs where the crop can be grown and funds the research and promotion that keep the Vidalia® brand strong. The Vidalia Onion Committee administers that order, championing the growers, the quality, and the legacy behind every onion that earns the Vidalia® name. For more information, visit VidaliaOnion.org.
Who is Certified Angus Beef?
The original Angus beef brand. Based in Wooster, Ohio and owned by family farmers and ranchers, we’re more than just Angus beef. Only the very best makes our cut. We set strict standards to certify every bite is tender, juicy and full of flavor, whether you’re cooking at home or dining at the best steakhouse. It’s why we’re the world’s most trusted beef brand and have been since 1978. For more information, visit CertifiedAngusBeef.com, follow the brand on Facebook, Instagram, Pinterest and LinkedIn.
