In wide-open spaces under spacious blue skies, black Angus cattle roam and graze in fields of green grasses swaying in the gentle breeze. Not only is this tranquil backdrop the stuff of legend and song, but where you’ll find farmers raising Certified Angus Beef ® brand Natural.

They know you care how your beef is produced, and they care, too. They worry about many things – their land, their legacy and, most of all, their livestock – so you don’t have to.

When it comes to naturally nurtured quality beef, we have a few simple rules:

  • Fed a vegetarain diet. Cattle are nourished and satisfied with a completely vegetarian diet of top-quality grains, forages and essential nutrients.
  • Never given antibiotics. If cattle ever need antibiotics, they are treated to restore health, but are no longer eligible to earn the Natural label.
  • Never given hormones. Cattle growth comes at the rate prescribed by Mother Nature.

Farming at nature’s pace is a calling, and a round the clock commitment, for a select few. They appreciate the responsibility they have to treat animals, which will nourish us, with absolute care and respect. So, too, do they treasure the land, water and sky we share and hold dear for future generations.

Is it easy to raise Certified Angus Beef ® brand Natural this way? No. No one ever said that doing the right thing is easy. But when you live with intent and integrity, it’s a commitment that comes naturally.

La Cense Ranch
Dillon, Montana

Montana’s LaCense Ranch, just east of the Continental Divide, is a pristine, picturesque setting that could be the backdrop to a larger-than-life cowboy feature. Instead, it’s home to Angus cattle, raised cattle naturally with an eye on quality – and always in tune with Mother Nature.

Stewardship of land and cattle

“Being in sync with nature is key. It makes our job easier. We want to match the cows’ needs with the right time of year, and let the cows benefit from their natural instincts,” says ranch manager Race King, who adds this simple philosophy extends to feeding, calving and animal health.

“We really look at ourselves as grass farmers, in a way,” says King. “The most important renewable resource we have is grass. And our Angus cows are able to harvest and convert this nutritious grass into beef, which we take a lot of pride in.”

As strict as our Natural standards are, we’re just as strict about the Certified Angus Beef ® brand’s 10 quality standards that ensure ample marbling, flavor, tenderness, juiciness – and your satisfaction. Naturally raised beef must also meet every one of our signature standards to make the cut.

Raising cattle with respect and the utmost care is a decision that comes naturally. This commitment never comes at the expense of beef’s flavor, and your satisfaction.

Certified Angus Beef ® brand Natural. Simply Natural. Simply Delicious.

For business inquiries, or to find an approved distributor, please contact us.