For naturally nurtured, quality beef, we have a few simple rules:
Farmers raising cattle for Certified Angus Beef ® brand Natural know you care how your beef is produced, and they care, too. They worry about many things—their land, their legacy and, most of all, their cattle—so you don’t have to.
Farming at nature’s pace is a calling for a select few. They appreciate the responsibility they have to treat animals with absolute care and respect. They also treasure the land, water and sky we share and hold dear for future generations.
Is it easy to raise beef this way? No. No one ever said that doing the right thing is easy. But when guided by intent and integrity, it’s a commitment that comes naturally.
“Being in sync with nature is key. It makes our job easier. We want to match the cows’ needs with the right time of year, and let the cows benefit from their natural instincts.” – Race King, Manager, La Cense Ranch – Dillon, Montana
As strict as our Natural standards are, we’re just as strict about the Certified Angus Beef ® brand’s 10 quality standards that ensure ample marbling, flavor, tenderness, juiciness—and your satisfaction. Naturally raised beef must meet every one of our signature standards to make the cut.
It’s simply natural, simply delicious beef for those who truly appreciate the story behind the meal.