Wednesday Agenda

Tuesday, August 27

8:00 a.m.

Packing Plant Tour

Early registrants will have the opportunity to visit the Cargill - Friona plant to learn more about beef’s journey. Participants will enjoy a 1 1/2- to 2-hour plant tour and extended Q&A with plant officials. Buses will depart at 6:45 a.m. and return around 12:30 p.m. Lunch will be provided.

11:15 a.m.

Depart packing plant; return to hotel

Boxed lunches will be available on the bus.


Kara Lee

1:00 p.m.

Welcome to the Main Event


Dan Basse

1:05 p.m.

Global Market Overview

The global marketplace is as dynamic and volatile as ever. Get a bigger vantage point on the commodity and financial markets around the world to help prepare for changes and guide your risk management strategy.


John F. Stika, Ph.D.

2:00 p.m.

Too Much Quality?

As USDA Select shrinks to a smaller portion of the boxed beef total and Prime doubles, John answers the question, “Will we enter a time when the market becomes too saturated with high-quality beef?” Gain a better understanding of the quality composition in today’s beef supply and learn about the demand drivers of premium beef today and in the future.


Dale Woerner, Ph.D.

2:45 p.m.

Carcass Grading Today and Tomorrow

The beef grading system has been in place for over 100 years, but the tools and techniques are always changing. Gain a better understanding of modern carcass grading and understand how it ultimately affects the value of your cattle. Learn more about camera grading and other technologies on the horizon that could advance beef value determination.


Cargill Procurement Team

3:15 p.m.

Packer Insight

The packer sits at one of the most critical links in the supply chain, interfacing with both cattle producer and beef end-user. Hear from Cargill Meat Solutions leaders on current procurement trends and challenges. Get a long-term outlook on what producers can expect to see from packers, as they respond to changing consumer demands.

4:00 p.m.


5:00 p.m.

Cocktail and Social Hour

6:00 p.m.


When the doors open, please take a seat for a meal that’s sure to meet your tastiest expectations.


Rodd Welker

6:45 p.m.

Millennials, Gen Xers and Boomers, Oh My

All business leaders understand the challenge of finding good help, but managing teams from different generations can be an even bigger test. Take a light-hearted look at a serious topic and hear ways to bridge the generational gaps in your business.

7:15 p.m.

Industry Achievement Award Presentation

Bring your hands together for your peers’ successes during this year’s award ceremony, hosted by Kara Lee and special guest.

Wednesday, August 28


Anne-Marie Roerink

8:00 a.m.

Consumer Beef Buzz

Buzzwords, marketing claims and consumer trends affiliated with beef production are an ever-changing whirlwind. Learn more about the current, and future, demands and expectations of beef consumers, and the potential implications on cattlemen.


Scott Laudert, Ph.D.

8:45 a.m.

Liver Abscesses: New Thinking on an Old Topic

Industry efforts to reduce antibiotic use have created dialogue around traditional practices of managing liver abscesses. Understand one of the industry’s most costly defects and find out about current research exploring modifications of traditional techniques, as well as non-antibiotic, management alternatives.

9:45 a.m.



John Richeson, Ph.D.

10:00 a.m.

Innovations in Animal Health Diagnosis

Technological advancements are showing promise in characterizing disease risk and improving animal health diagnostics. Explore new findings and tools, and their potential for improved economic, performance and welfare outcomes.


Robbi Pritchard, Ph.D.

11:00 a.m.

Implant Considerations at the Ranch and Feedyard

New implant products are in the marketplace, and cattle genetics have changed drastically in the past 20 years. Does implanting the modern pre-weaning calf pay? What is the impact of long-duration implants on quality, gain and labor? Answer these questions and more with strategies to consider for your cattle management.


Joe Leathers

11:45 a.m.

The Capability of Traceability

Improving the control of a disease outbreak and elevating beef consumers’ trust are both industry priorities that include elements of traceability. The reality and intricacies of a traceable beef supply chain have been discussed and highly debated topics for years. Hear about a traceability pilot project and get real-world insight into the challenges and opportunities for success.

12:30 p.m.


1:00 p.m.


Before you go, enjoy a few closing comments and a prize drawing.

Feeding Quality Forum made possible by