A: Independent CBGA graders inspect cattle and label them according to the grading scale: Canada Prime, Canada AAA, and Canada AA and several low-quality grades.

A: The same independent CBGA graders inspect black-hided cattle (typical of the Angus breed) and give it a grade. All beef considered for the brand must be the best Canada AAA or Canada Prime, beef – truly the top of the scale. This top-quality Angus beef is then evaluated again, using the brand's set of 10 science-based specifications for marbling, size and uniformity. If it's good enough to make the cut, then it earns the distinctive Certified Angus Beef® brand label.

A: Quality, plain and simple. Only truly elite beef surpasses the CBGA's stringent Prime standards, AND meets all 10 of the brand's quality specifications. Only 3% of beef achieves the high standards of Certified Angus Beef® brand Prime. And marbling is key to its incredible flavour and tenderness.