What is the Certified Angus Beef ® brand?
The Certified Angus Beef ® brand is a label recognizing exceptional Angus beef that is tasty, tender and juicy. Other labels may say Angus, but that’s where the similarities end. We work with family farmers and ranchers to help them raise the very best Angus beef, and monitor its progress through every stage of the journey. Certified Angus Beef LLC is a not-for-profit entity owned by the American Angus Association ®. The brand, established in 1978, is truly a stamp of exceptional quality.
Who owns the cattle?
We own the Certified Angus Beef ® brand logo, not cattle – but we’re mighty particular about the Angus beef that wears that logo. Certified Angus Beef LLC is a team of beef-loving employees and we understand the beef community from farm to fork. We work with farmers, ranchers, packers, distributors, chefs, restaurants, grocery stores and butchers to ensure all Certified Angus Beef ® brand product exceeds your expectations. We work for you and your family’s eating experience. Our relationships begin with family farmers and ranchers. Meet a few of the folks who live in your area, here.
How does beef earn the Certified Angus Beef ® brand label?
It’s one thing to say the Certified Angus Beef ® brand is tastier than anything else you put on your plate. It’s another to back it up with fact. The Certified Angus Beef ® brand ensures incredibly flavorful, tender and juicy beef due to high amounts of marbling in every cut. Only the best of the Choice and Prime grades is considered for our premium label. Then beef must pass the brand’s 10 science-based specifications for quality. Only truly exceptional Angus beef earns the distinctive Certified Angus Beef ® brand label.
How do you ensure the brand’s quality and integrity?
We love to be in the trenches. We visit ranches and work with folks who bring beef to dinner tables around the world. Our chefs work with restaurants to bring you the best steaks, and our meat experts work with grocery stores to ensure you receive fresh and flavorful Certified Angus Beef ® brand cuts wherever you see our logo. You don’t have to read too many posts on our blog, GoRare.com , to realize we’re nearly everywhere … because we love beef, we believe in the superior taste and quality of the Certified Angus Beef ® brand, and we want you to enjoy it, too. The integrity of the product and your satisfaction are of utmost importance to us.
What do you do to ensure humane handling?
We work with family farmers and ranchers across the country who are committed to caring for their cattle and producing safe, wholesome beef for your family and theirs. They believe giving animals proper care and nutrition is not only the right thing to do, but the best way to grow flavorful beef. We take great pride in working with the entire beef community on these efforts and join in their commitment to always bring the very best Angus beef to your table.
Which is better, grass-fed or grain-finished beef?
All cattle are grass-fed and spend the majority of their lives on pasture eating grass. As cattle grow, grains like corn and wheat are added to their diets. This enhances marbling in beef, giving it the great flavor we all enjoy. All beef, no matter how it was produced, is a good source of many essential nutrients, including zinc, iron and protein. And all beef is raised by farmers and ranchers who are passionate about bringing safe and wholesome beef to the table. As beef lovers, we appreciate all types of beef, and we believe this answer is a matter of taste.