Trademark integrity
The Certified Angus Beef ® brand’s integrity is maintained by tracking every pound of beef (more than half a billion pounds or 1.3 billion servings a year). Unlike other Angus brands, we have our eye on product all the way down the line. We involve everyone in the process: packers, distributors, exporters, restaurants and retailers. It’s just our way of providing an insurance policy for our customers—one that guarantees the brand’s outstanding quality remains so.
- Certified Angus Beef ® product is clearly labeled as such by all licensed processors, distributors, restaurants and retail stores. Only licensed participants can promote the brand. Although non-licensed restaurants and stores may purchase Certified Angus Beef ® product, they are not permitted to use our trademarks or promotethe brand in any way.
- Certified Angus Beef LLC does not own the cattle or Certified Angus Beef ® product. We own only the Certified Angus Beef ® marks. Ownership of these marks is why we focus on maintaining trademark and product integrity.
- The Certified Angus Beef ® brand is not the same as other branded "Black Angus" or "Angus" beef programs. With nearly 30 years of quality and integrity in the industry, our brand is approved and monitored by the American Angus Association.
Frequently Asked Questions
- How can I help ensure the integrity of the Certified Angus Beef ® brand?
Say the name and use the trademarks correctly! This is vital to avoid consumer confusion about other Angus-influenced products on the market, and to assure that your business receives the full benefits of serving the world’s leading brand of beef.
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How does brand assurance benefit my customers?
Brand assurance builds added trust. Because we track the product, your customers know they are getting the Certified Angus Beef ® brand. Our handling and labeling guidelines ensure quality and integrity. Our unique monitoring system ensures truth in advertising and upholds the credibility of licensed establishments. We are the only branded beef program with this extensive built-in integrity system.