Frequently Asked Questions
How can I help ensure the integrity of the Certified Angus Beef ® brand?
Say the name and use the trademarks correctly! This is vital to avoid consumer confusion about other Angus-influenced products on the market, and to assure that your business receives the full benefits of serving the world’s leading brand of beef.
How does brand assurance benefit customers?
Brand assurance builds added trust. Because product is tracked, customers know they get Certified Angus Beef ® brand products. Handling and labeling guidelines ensure quality and integrity. A unique monitoring system ensures truth in advertising and upholds the credibility of licensed establishments. The Certified Angus Beef ® brand is the only branded beef program with this extensive built-in integrity system.
Commitment to quality
The Certified Angus Beef ® brand is brought to you by generations of family farmers and ranchers who are dedicated to the production of high-quality Angus cattle. Their commitment to excellence yields premium beef that earns the Certified Angus Beef ® brand.
The brand is so exclusive, less than 8% of all beef makes the grade. Beef must meet 10 more specifications for quality than regular USDA Choice beef. And Certified Angus Beef ® brand Prime is even more exquisite – less than 1.5% of beef makes the cut.
Focus on flavor
The brand’s integrity is maintained by tracking every pound of beef (more than half a billion pounds or 3.5 billion servings a year).
Unlike other Angus brands, we have our eye on product all the way down the line. We involve everyone in the process: packers, distributors, exporters, restaurants and retailers. It’s our way of providing an insurance policy for our customers—one that guarantees the brand’s outstanding quality.
- Certified Angus Beef ® product is clearly labeled by all licensed processors, distributors, restaurants and retail stores.
- Only licensed participants can legally promote the brand. Although non-licensed restaurants and stores may purchase Certified Angus Beef ® product, they are not permitted to use our trademarks or promote the brand in any way.
- Certified Angus Beef LLC does not own the cattle or Certified Angus Beef ® product – only the Certified Angus Beef ® marks.
- The Certified Angus Beef ® brand is not the same as other branded "Black Angus" or "Angus" beef programs. Its 10 quality standards and extensive tracking system ensure consumers always enjoy premium beef.
- With more than 30 years of quality and integrity in the industry, the brand is the original, and the only brand owned and monitored by the American Angus Association®.
