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Our Heritage

Cowboys in the sunset

Celebrating 35 years

Celebrating 35 years.
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First Purchase

The Beginning

In 1978, Ella Whitt purchased the first pound of Certified Angus Beef ® brand product at Renzetti’s IGA in Columbus, Ohio. Whitt couldn’t know her simple purchase would launch a new frontier for the beef industry – the world’s first brand of fresh beef.

Founding fathers

Dedication to great flavor

The landmark sale and the steady success of the Certified Angus Beef ® brand is attributed to a handful of Ohio cattlemen and Angus supporters who envisioned consistently flavorful, tender and juicy beef that would exceed consumer demands for quality.

The Certified Angus Beef Program was formed in 1978 to provide assurances of beef flavor and tenderness to consumers, who during the 1970s were largely dissatisfied with beef. The program would support the American Angus Association  ® by providing consumers mouthwatering beef, ultimately creating demand for high-quality Angus cattle.

Today, the brand sells over 70 million pounds of product per month through foodservice and grocery stores worldwide. It is the largest, most successful brand of beef and a symbol of excellence to consumers at nearly 15,000 restaurants and grocery stores in the United States and throughout the world.

Cowboy looking out

Commitment to quality

You want flavorful food on your family’s dinner table. So do America’s Angus cattle producers. For generations, America’s cattlemen and women have worked to produce the most flavorful, tender and juicy beef available. They are committed to raising superior beef for you, the consumer.

Look for the Certified Angus Beef ® brand label. It’s the only brand owned by the thousands of rancher members of the American Angus Association ®

As a non-profit arm of the organization, Certified Angus Beef LLC promotes the breed through sales of high-quality, Certified Angus Beef ® brand products. The brand is a cut above USDA Prime, Choice and Select. Beef must pass 10 quality standards to earn the premium name. Taste the difference!

Learn more about the Certified Angus Beef ® brand’s leadership